Color choice is personal — undertone, skin tone, and the contrast you want all influence what looks most flattering. Iconive shades span deep blacks, warm browns, soft blondes, and dimensional blends.

Match depth first

Natural-looking results often come from matching depth first, then refining undertone. Cool, warm, and neutral families help you narrow the options quickly.

Soft changes

When in doubt, choose a shade close to your current or former hair color, or go one step lighter or darker for a soft change that still feels like you.